iMP Experiential & Product Sampling

Yorkshire Water utilities hired iMP Experiential & Sampling to create an escape room style consumer brand experience to promote their anti-blockage campaign. The project, named 'Unblock Against The Clock', was constructed from two shipping containers stacked on top of each other, with rooms representing a kitchen, a bathroom, and a sewer. The rooms were filled with 26,000 ball-pool balls and consumers were challenged to find non-flushable items hidden within. The campaign was successful and the client was satisfied with the work of the iMP team.

An advertising and marketing company partnered with iMP Experiential & Sampling for a summer campaign with one of their clients. iMP successfully executed 42 in-store events nationwide, showcasing their expertise in sampling and experiential marketing. Their team was commended for their ability to engage customers and help increase footfall and participation at each event. The client was extremely satisfied with the results of the campaign.

The Monty Bojangles Co., a confectionery producer, hired iMP Experiential & Sampling to design, build, and deliver an experiential sampling campaign to promote their premium chocolatey truffles. iMP seamlessly interacted with the audience, showcasing the truffle treats and creating a positive and memorable experience for all attendees. The client praised iMP for their ability to align with their vision and goals for the experiential activation.