Image Media Lab

Image Media Lab was hired by Chakra Hours, a corporate yoga and mindfulness company, to produce a comprehensive video system aimed at driving growth. The project's objectives included creating a library of short, high-performing videos for various social media platforms, capturing testimonials and case studies to enhance credibility, and developing a video-based corporate sales toolkit. Image Media Lab was chosen for their high ratings, proximity, and value for cost. A team of 2-5 employees was assigned to the project.

The scope of work involved a strategic and organized process starting with a discovery and planning phase. Image Media Lab helped Chakra Hours refine their messaging, identify their target audience, and determine the necessary on-camera content. A structured shot list and interview prompts were provided for an efficient filming day. High-quality footage of sessions, instructors, and the overall vibe was captured, along with a substantial amount of b-roll footage to enhance the brand's premium look.

The deliverables included a strong hero brand video, service overview videos, a sizzle reel, a library of short vertical videos optimized for social media, ad-ready cutdowns, a well-organized b-roll library, and testimonial-style edits. The post-production phase was marked by clean edits, consistent color, great sound, tasteful motion graphics, and correctly formatted exports for web and social media.

The results of the project were highly satisfactory. Image Media Lab met all deadlines, handled revisions professionally, and maintained clear communication throughout the project. Their work was praised for its cinematic quality, authenticity, and effectiveness in driving bookings. The client highly recommended Image Media Lab, stating that they don't just deliver videos, but a marketing asset pipeline that aids in acquiring more clients.