Image Conscious Studios

Image Conscious Studios was hired by Ginkgo Bioworks, a biological engineering company, to revamp their brand and website. The company faced the challenge of effectively communicating their complex work with GMOs in a way that was both accessible and interesting. Image Conscious Studios took the existing content and repackaged it to tell the company's story more concisely. They also transitioned the website from an outdated CMS platform to WordPress, added a new splash page, images, and video content to enhance the user experience. The project, which ran from June to October 2016, cost approximately $60,000.

A coaching practice hired Image Conscious Studios to refresh their stagnant brand and create a visual representation that accurately reflected their expertise. The project started with an interactive kickoff workshop to define the values, mission, personality, and audience of the business. Image Conscious Studios then put together a mood board, brainstormed potential designs, and reviewed elements like typefaces, colors, and fonts. The team compiled a brand manual, produced a logo, found a suite of images for the website, and made key recommendations to improve the platform with the new brand assets. The project, which ran from November 2018 to March 2019, cost around $10,000.

Image Conscious Studios was hired by a pre-clinical biotech CRO to create a new website for their new product - the RenMab Mouse. The website was intended for lead generation, market education, and branding. The vendor was chosen based on a team member's recommendation and their specialization in creating strong and differentiated brands based on visual designs. The project, which was completed in a compressed timeline of 3 months, involved the creation of a website and a video for RenMab. The team composition included a project manager, a UX designer, and a designer.