Illustria

Illustria was hired by Bonded Lightning Protection Systems and Advanced Lightning Technology (ALT) for digital design and strategy services. The companies needed immediate graphic design support after their in-house graphic designers moved on. Illustria provided direct support in marketing strategies and branding, helping to create the companies' voice in a sales marketing context. The partnership has had a direct impact on customer presentations, sales, and social media marketing, and has improved Bonded's website. They are currently working on a virtual tour video for ALT. The partnership with Illustria has been ongoing for three years and the relationship has flourished, particularly in the last two years.

Illustria was chosen by Grove Technologies to handle their rebranding and logo design. The IT company had to rebrand due to a trademark infringement with their previous name. Illustria provided two critical services: renaming the company and creating a new logo. They conducted a values assessment of the company, interviewed key stakeholders, and used the gathered data to develop a rebranding strategy. The project was completed in six weeks, from August to October 2018, which was earlier than the original estimate of early 2019.

Bluebird Botanicals, an e-commerce firm in the hemp cannabidiol (CBD) industry, enlisted the services of Illustria for graphic design and rebranding. The company wanted to expand into health food stores and needed an attention-grabbing marketing strategy. Illustria interviewed employees and customers to understand the company's market position, then used that information to identify the brand and clarify its industry position. They created a new logo, designed visuals, and wrote marketing content. They are currently working on new labels and more marketing materials, with the total rebranding expected to roll out next year. The partnership began in February 2018 and is ongoing.