Ideas Made Measurable (IMM)
visit site- $50,000+
- 50 - 249 employees
- Boulder, CO
IMM is a branding agency that was founded in 2007. Located in Boulder, Colo., their team of over 110 specializes in media planning & buying, content marketing, and UX/UI design. IMM works with clients in the business, finance, and consumer products and services industries.
Client Insights
Industry Expertise
20%
20%
15%
10%
10%
10%
10%
5%
Client Size Distribution
Small Business (<$10M) 25%
Midmarket ($10M - $1B) 75%
Common Project Size
$1,000,000-$9,999,999 1 project
Clients
- NetApp
Highlights from Recent Projects
Ideas Made Measurable (IMM) partnered with a regional bank in the southeast US to enhance their digital marketing strategy. Despite the bank's size, they had a small marketing team and lacked in-house developers and analytics experts. IMM was brought in to take the bank's digital marketing to the next level, using their expertise and knowledge to implement strategies the bank couldn't handle in-house. IMM focused on strengthening the bank's brand presence in the markets where it was weaker by implementing a digital branding campaign. They also worked on an ongoing implementation of digital strategy across identified markets and channels. The bank invested about $1 million on the branding campaign and continues to spend $25,000-$30,000 a month on other projects. The partnership began in January 2019 and is ongoing. The bank appreciated IMM's hands-on approach and their ability to provide a high-touch relationship.