Idea Marketing Group

Idea Marketing Group was hired by a decorative concrete company to redesign their website, which had become difficult to navigate. The project involved extensive preplanning and the development of flow charts to ensure a seamless organization of products on the site. The team, led by Account Manager Taylor, also improved the company's product locator map. The decision to hire Idea was influenced by the impressive work they had done for a competitor's website. The result was a user-friendly website that met the company's vision and improved navigation.

In another project, Idea Marketing Group was tasked with redesigning the website of a food manufacturing company. The company had recently acquired a line of branded processed consumer foods and wanted to make the website more user-friendly and interactive. The team at Idea, led by Project Manager Taylor, President Darren, and Support Manager Haley, designed and developed the website from scratch. They created a product page, a recipe page with 100 recipes using the products, and pages for FAQs, contact information, and the brand's story. The project, which started in January 2023, is still ongoing.

Idea Marketing Group was also contracted by Eagle Foods to develop a website for their milk brand. The previous website was already designed, but Idea was brought in to optimize the design and develop the site's functionalities. The team created a user-friendly site with a simple backend that allowed for content modification. They also added search filter capabilities, optimized the site for SEO, and integrated links to the brand's social media channels. The project, which started in January 2022, led to the successful launch of the main website in September 2022. The team is currently working on additional sites for the company's other brands.