Idea Hall

Idea Hall was hired by Community Preservation Partners, an affordable housing developer, for a rebranding project. The team at Idea Hall started by interviewing stakeholders, customers, and internal staff to understand the company's identity. They then conducted a marketing pitch and submitted a white paper, which helped establish the company's mission, vision, and values. Following this, Idea Hall redesigned the company's website, logo, color scheme, and business cards in line with the new brand identity. The project, which lasted from June 2020 to September 2021, cost approximately $175,000. The team continues to provide PR and marketing support.

A nonprofit organization hired Idea Hall to serve as a fractional CMO and handle PR and crisis communications. The team conducted an intensive review of the organization's current marketing department, assessing its expertise, success, and effective use of outside vendors. They then made recommendations on department needs and vendor use. Currently, Idea Hall is helping align a marketing plan with the organization's new strategic plan, which includes new messaging, mission, vision, and branding. The vendor was chosen through an RFP process and has been praised for their ability to provide solutions to a wide range of issues.

The Sandra Day O’Connor Institute for American Democracy engaged Idea Hall to create a strategic digital marketing plan for a new brand. Idea Hall developed two campaigns, with the chosen one titled "Be Your Best Citizen." The team prepared an 80-page presentation that included research into other companies, a SWAT analysis, and background information on the institute's new initiatives. They also developed a strategy that contemplated multiple channels, including social media and traditional PR, and created an email campaign. The project, which ran from May to December 2022, involved six Idea Hall teammates and was initiated through an RFP process.