HypeFactory

HypeFactory was contracted by Nexters, a gaming company, to establish an influencer marketing workflow for promoting their games. HypeFactory was chosen for their competitive pricing, good value for cost, and alignment with company values. The team of 6-10 employees were tasked with searching and collaborating with influencers globally, primarily on YouTube and Twitch platforms. They were responsible for analyzing influencers, preparing them for review, handling legal aspects of their participation in promotional campaigns, launching influencers, and managing their dividends.

In another project, HypeFactory collaborated with a mobile gaming company to build user acquisition through influencer marketing. Having worked with HypeFactory in the past, the company appreciated their pricing, culture fit, value for cost, and alignment with company values. The HypeFactory team was tasked to research, onboard, brief, and manage influencers globally to deliver ads promoting the company's mobile games.

For a jewelry company, HypeFactory was hired for influencer marketing and talent sourcing, focusing on YouTube and Twitch platforms. They were chosen for their high ratings, budget-friendly pricing, and good value for cost. The HypeFactory team was responsible for providing new creator options to work with on YouTube and Twitch, collecting campaign insights, and providing feedback regarding creator campaigns.