HypeFactory

HypeFactory was hired by a US-based beauty brand, Maree, to provide marketing and advertising services. The company's Influence Lead sought to improve the brand's Return on Ad Spend (ROAS) and capitalize on the agency's industry knowledge. Having previously worked with HypeFactory, the brand trusted the agency to assemble a team of influencers for an advertising campaign. The campaign involved launching 16 placements on Instagram, with HypeFactory acting as a full intermediary. The project was successfully executed by a team of 2-5 employees from HypeFactory.

A mobile gaming company contracted HypeFactory for an influencer marketing project aimed at building user acquisition. The Influencer Marketing Lead of the company selected HypeFactory based on their competitive pricing, culture fit, and value for cost. The project involved researching, onboarding, briefing, and managing influencers worldwide to deliver ads promoting the company’s mobile games. The project was successfully carried out by a team of 6-10 employees from HypeFactory.

Nexters, a video game company, employed HypeFactory for influencer marketing services. The company's Influencer Marketing Producer aimed to initiate a workflow with influencers to promote their game and required HypeFactory's assistance with operational tasks and their contacts with agencies. HypeFactory was responsible for searching and analyzing influencers, preparing analytical data on the channels, handling legal aspects of influencers' participation in promotional campaigns, launching influencers, and disbursing their dividends. The project, which primarily focused on YouTube and Twitch platforms, was successfully executed by a team of 6-10 employees from HypeFactory.