Hype

Hype was hired by Arch Network, a company that makes Bitcoin programmable, to handle their re-brand and manifesto launch. This included a new website, a complete overhaul of all content visuals, and full marketing services to support their mainnet/TGE launch. Hype was referred to Arch Network and was chosen for the project due to their reputation. Hype assigned a team of 2-5 employees to work on the project. The scope of services provided by Hype included strategy and project management, growth marketing, creative and design, social media management, and brand development. The deliverables included brand and campaign strategy, tactical audit and campaign recommendations, creative direction and concepts, account audit and onboarding for social media, and an updated landing page. The services were rolled out in phases and not all simultaneously. The team members worked across multiple accounts and were not full-time dedicated staff. The project was successful and met the goals set by Arch Network.