Hybrid Marketing Co

Hybrid Marketing Co was hired by Lightshade Labs, a multi-location dispensary in Colorado, to assist with marketing and advertising within a complex industry. The agency was tasked with brand management, which included tasks such as print advertising design, in-store collateral, retail store design and management, and the purchasing and designing of merchandise. Hybrid Marketing Co also provided social media support, custom content creation, and handled reputation management efforts. They were responsible for local and organic SEO campaigns, email marketing, and digital advertising. The team, comprised of six individuals, was chosen for their extensive experience in the industry and regulatory management. The engagement, which began in November 2017, is ongoing and Lightshade Labs has invested between $250,000 - $500,000 in the services.