Human Digital

Human Digital was hired by UVLOOB, a skincare company based in New Zealand, to drive brand awareness through social media content creation. They identified appropriate audiences to target on Instagram and Facebook, developed a posting schedule, and created appealing content. The use of Google Analytics allowed UVLOOB to track online traffic data. Human Digital's team, including an account manager and social media specialists, also managed Instagram ads. The collaboration was successful, with UVLOOB achieving increased traffic to their online shop.

In another project, Human Digital was hired by a manufacturing and wholesale distribution company to rebrand and redevelop their website. The company was seeking a fresh brand image that better represented their global operations and product mix. The project involved a detailed exploratory process, including stakeholder interviews, to shape the brand. Human Digital developed a new logo, font, color scheme, and design. The project then proceeded to website development, with regular weekly check-in meetings. The team from Human Digital consisted of an Account/Project Manager, a Creative, a Digital Designer, and a Technical Designer. The result was a successful rebranding and a modern, secure website.

Human Digital was engaged by an insurance company to provide service design. The company was looking for an external perspective to identify customer needs and blind spots. Human Digital conducted design workshops and extensive research. Ben, the Global Strategy Director, worked closely with the insurance company's team to understand their customers. The project, which lasted a year and a half, resulted in the successful identification of customer needs and the production of products that customers wanted.