Human Agency

Human Agency worked with SoftwareHut, a software development company, to build an inbound marketing operation to supplement their existing outbound marketing efforts. The goal was to diversify marketing, build brand image, and drive better business results. Human Agency was also tasked with strengthening SoftwareHut's brand awareness and preparing a marketing mix that responds to the company's business needs. The scope of work included global marketing activities, content creation, SEO optimization, social media management, paid and emailing campaigns, and testimonial acquisition. The team at Human Agency performed as an in-house marketing team for SoftwareHut, managing marketing activities from start to finish.

Human Agency collaborated with Nordic Tech House, an online brand growth company, to strengthen their expert position and ensure better visibility of their content in search engines. The goal was to boost website conversion and build communication that better fits the brand. Human Agency was also tasked with supporting SEO efforts to improve positioning. Their work included posting articles on the client's blog, developing a process to ensure smooth cooperation, and creating content for the new version of the client's website, including over a hundred landing pages.

Human Agency was hired by an IT capital group to enhance and establish their brand image while augmenting their online presence on popular social media platforms including LinkedIn and Facebook. The goal was to expand brand recognition through various means such as events with the CEO and webinars targeting investors. Human Agency provided assistance in generating premium and consistent visual content at a corporate and global level and in developing communication strategies. They effectively managed the client's social profiles and organized event campaigns on LinkedIn. They were also responsible for live stream webinars aimed at investors. Additionally, their consulting services provided valuable insights and guidance in expert search and recruitment, M&A, and IPO, helping the client to realize growth targets.