Humaine

Humaine successfully collaborated with Wax London, a well-renowned contemporary menswear fashion company, to execute their Spring/Summer 2026 video campaign. Wax London, driven by the ambition to capture South Africa's summer light and varied locations during UK's winter, sought Humaine's expertise for this project. Within a six-day shooting window, Humaine was tasked to capture multiple storylines efficiently and produce engaging high-quality videos and photographs.

Choosing Humaine over other providers due to their high ratings, excellent culture fit, and great value for cost, Wax London recruited 2-5 employees from Humaine's team. The specific tasks assigned to Humaine covered various aspects of the shoot production such as location and model scouting, fittings, arranging accommodation, providing local support across all shoot functions, transport, and meals. The aim was to maximize creative output within the limited shoot duration, leveraging Humaine's expertise.

In conclusion, the completed video production project was a testament to Humaine's superb organizational ability and commitment to delivering quality. They managed to meet Wax London's objectives by efficiently utilizing the allocated shoot time, spotlighting the brand's vision in the resultant captivating campaign. Wax London expressed satisfaction with the final results, praising Humaine for their great culture fit and excellent value for cost.