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Hub Strategy and Communication were hired by Blue Shield of California to assist in their brand repositioning and advertising efforts. The project, which ran from May 2012 to April 2014, involved a comprehensive review of the client's customer portfolio and areas of expansion. The team at Hub Strategy and Communication then used this data to create a new tagline and launch it through a mass media advertising campaign. The campaign included over 10 television spots and dozens of digital assets for social marketing, targeting various demographics. The client reported satisfaction with the results of the project, which cost around $3.5 million.

In a different project, Hub Strategy and Communication worked with the University of San Francisco to develop a brand campaign aimed at boosting the university's local presence. This three-year venture included the creation of a creative and media strategy, as well as the development of all creative materials. The team at Hub Strategy and Communication managed the production, media buying, and ad placement, using a variety of formats including billboards, bus sides, digital ads, and more. The project, which ran from May 2013 to May 2015, cost between $1 million and $5 million and was deemed successful by the client.

Finally, Credible Lending engaged Hub Strategy and Communication to develop a new brand identity. This project, which ran from September 2017 to February 2019, involved the development of a new logo, personality, voice, and look for the brand. The team at Hub Strategy and Communication also delivered brand guidelines to enable the client to self-manage after the project ended. The project was deemed a success by the client, who praised the team for being collaborative, engaging, and fast-paced. The project cost a few hundred thousand dollars.