Hotcano

Hotcano was hired by a tech company specializing in data science for B2B companies to assist with their marketing efforts. The tech company's director of demand generation sought to increase their overall lead volume through various campaigns and required an external partner to achieve this. Hotcano utilized firmographic data and business intelligence to prioritize and optimize high-value accounts, taking into account factors such as revenue potential, market influence, likelihood to purchase, and potential for higher profit margins. This information was integrated into Account-Based Marketing (ABM) campaigns. Hotcano also conducted additional research to enhance marketing effectiveness through improved audience segmentation and marketing techniques. The tech company's demand generation team collaborated with Hotcano to identify key industry events and prove ROI. Organic and paid marketing channels were structured to boost the volume and quantity of qualified leads. Hotcano also developed lead nurturing programs to increase conversion rates throughout the sales funnel and managed these efforts using Marketo and outreach engagement tools. Hotcano's founder, Andrew, worked directly with the tech company, ensuring tasks were executed on time and developing action plans to enhance the impact of demand generation activities on the sales pipeline, revenue, and sales cycle length.