Hoopla Creative Agency

Hoopla Creative Agency was hired by an independent marketing consultant to rebrand a leading company of food grade PVC film, Purcell paper, and Aluminum Foil. They worked on unifying the brand architecture of these three products over a 12-week schedule. The project involved weekly meetings with the client and a comprehensive rebranding process that included defining the brand's mission, vision, values, purpose, USP, personality, tagline, target audiences, and customer journey. The project was a collaboration between the client's commercial director and sales team and Hoopla's creative director, strategy director, project manager, art director, graphic designer, and senior editor.

The founder and CEO of Athyna, a talent recruitment company, hired Hoopla Creative Agency for a brand refresh project. The agency was responsible for refining the existing brand and creating a comprehensive brand guide. The project involved direct collaboration with two of Hoopla's founders, several designers, and account managers. The final deliverable was a detailed brand book that set the guidelines for the company's brand identity moving forward.

An insurance company hired Hoopla Creative Agency to assist with the development of ads and digital media marketing to improve its digital positioning on the web. The agency developed a digital marketing strategy, including guidelines and creative designs for various projects and websites. The team from Hoopla consisted of the general manager, an account manager, a digital team member, and several designers. The engagement, which cost around $1,200 to $1,500 per month, began in May 2019 and is ongoing.