Hookux

Hookux was hired by Bombay Sweet Shop to revamp their e-commerce platform. The primary goals were to enhance product discovery, streamline the ordering and checkout processes, and highlight seasonal or special products with dynamic visuals and offers. Hookux was also tasked with ensuring the website was mobile-friendly and implementing SEO best practices to drive organic traffic. The team at Hookux, which consisted of 2-5 employees, began by immersing themselves in the brand identity, target audience, and business goals of Bombay Sweet Shop. They conducted a competitive analysis and developed a content strategy to effectively communicate the brand story, product details, and seasonal campaigns. They created user journey maps, wireframes, and interactive prototypes to define the layout and flow of the website. A visual design system was developed to reflect the brand's playful, modern aesthetic. The team also selected and set up the best-fit platform for the e-commerce site, configured products, categories, and inventory systems, and developed custom features such as gifting options, festive landing pages, and a simplified process for bulk orders. After the launch, they provided a 30-day support period for troubleshooting and minor updates and delivered a training session for the Bombay Sweet Shop team to manage updates, products, and orders.