Hobrista

Hobrista was contracted by Duke's Castle Barbershop, a luxury grooming establishment in Toronto, with the goal of enhancing their digital presence. The project involved website design and development, social media management, content creation, and the development of a blog for the website. Hobrista was selected for this project due to their competitive pricing and a referral. A team of 2-5 employees was assigned to this task. They successfully delivered a luxurious, user-friendly, and mobile-responsive website that not only reflected the premium brand identity of Duke's Castle Barbershop but also simplified the online booking process. The team also managed the barbershop's social media platforms, creating a consistent posting schedule, engaging with followers, and implementing a growth strategy to attract new clients. In addition, they developed a professional blog section to strengthen SEO, share grooming tips, and establish Duke's Castle as a thought leader in luxury grooming. The project concluded with the creation of high-quality photography, graphics, and copywriting tailored to highlight the services, atmosphere, and luxury positioning of the barbershop. The key deliverables included a complete website launch, an active and engaging social media presence, a content calendar with regular posts, and a blog strategy designed to increase organic search visibility.