Hinge

Hinge engaged with a leading data analytics firm, known for providing data analysis and modeling solutions to businesses and governments. The main goals of the project were to clarify and strengthen the company's market position and increase its visibility. Hinge planned and executed a multi-phase branding overhaul, each phase building upon the previous one and focusing on areas like brand research, competitive analysis, positioning and marketing strategy. The engagement also included a comprehensive redesign and relaunch of the firm's website.

Hinge was chosen for the project based on a recommendation, with an on-site team of 2-5 employees taking the lead. The key deliverables were divided into two phases. Phase one involved brand, audience research and competitive analysis combined with the creation of a robust positioning and marketing strategy. Phase two followed suit by bringing these strategies to life through a renewed website.

The Hinge engagement provided a systematic approach to increasing brand visibility and market positioning. By addressing matters such as brand, competitors, messaging, expert visibility, content, and digital presence, Hinge was able to create a more integrated system for attracting, engaging and converting prospects. The transformation thus delivered has resulted in a strengthened differentiation and increased integration of the data analytics firm’s branding and marketing functions.