Highlander Consulting Inc.
visit site- $5,000+
- 2 - 9 employees
- Princeton, NJ
Client Insights
Industry Expertise
20%
20%
20%
20%
20%
Client Size Distribution
Small Business (<$10M) 30%
Midmarket ($10M - $1B) 70%
Common Project Size
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Clients
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Highlights from Recent Projects
Highlander Consulting Inc., an acclaimed marketing and consulting firm, undertook an elaborate rebranding project with a prominent technology solutions firm. The tech company, a creator of technology component solutions for heavily regulated industries, required a complete overhaul of their brand due to business changes. Their needs entailed a renewed website, updated promotional content, and a fresh business name and logo. Acting as the company's fractional CMO, Highlander Consulting Inc. orchestrated multiple resources necessary for this brand revival.
The scope of their engagement with Highlander Consulting Inc. was expansive. The firm was tasked with leading a website revamp, designing a new logo, formulating case studies, producing blog posts, updating promotional materials, and managing LinkedIn newsletter publications. They only worked with one team member from Highlander Consulting Inc. who was scouted during an online search. The vast experience and marketing knowledge of Gordon, a Highland Consultancy Inc. member, was particularly admired.
From January 2023 to September 2026, Highlander Consulting Inc. facilitated a complete transformation of the tech firm's brand identity. Under the strategic guidance of Highlander, the tech company's brand now resonates more accurately with its evolving business. Throughout the three-year engagement, the tech firm praised Highlander's effective coordination, marketing expertise, and capacity to tap into diverse resources needed for a comprehensive brand make-over, successfully meeting their rebranding goals.