HigherUp Digital

HigherUp Digital was hired by a B2B PR agency, Burson, to refine their GTM strategy and improve B2B marketing. The team from HigherUp Digital, consisting of 2-5 employees, revised the GTM strategy, conducted SEO optimization, and launched paid advertising campaigns. The refined GTM strategy included a clearly defined target audience, value proposition refinement, competitive analysis, and channel strategy. The SEO optimization improved organic search ranking and traffic, while the paid advertising campaigns targeted the client's audience through platforms like Google Ads and LinkedIn Ads. The client was satisfied with the results and appreciated HigherUp Digital's work quality and alignment with their company values.

In another project, HigherUp Digital was tasked with mobile app development for a video editing company, LNTMEDIA. The 2-5 member team from HigherUp Digital developed a mobile application that was instrumental in scaling the client's business. The app, with features like pay per click options, improved operational efficiency and customer engagement. The client found HigherUp Digital through a referral and chose them because of their high ratings and proximity to their geographic location. The client praised HigherUp Digital for their expertise, timely delivery, and ongoing support.

HigherUp Digital was also engaged by a product manufacturing company, Moose Canada Innovations, to develop a marketing strategy. The team from HigherUp Digital, consisting of 2-5 employees, conducted market research, structured service categories, and created internal presentations for stakeholders. The deliverables included a project management board, market research insights, and a content strategy plan. The client found HigherUp Digital through an online search and selected them because of their great culture fit, good value for cost, and alignment with company values. The client appreciated HigherUp Digital's participation in meetings and their help in structuring and organizing their vision into actionable strategic items.