Heirloom

Heirloom was engaged by a multinational technology company to assist with brand strategy, including positioning, naming, and messaging. They conducted primary research and interviews, competitive audits and analysis, and evaluated secondary market information. This led to the development of a narrative and messaging strategy for the company's various audiences. The materials created became the foundational elements of the company's advertising and marketing. The client appreciated Heirloom's understanding of brand strategy for technical brands, and the partnership is ongoing.

Bright MLS, a housing marketplace, hired Heirloom to name their new digital site. The goal was to create a memorable and ownable name without any legal challenges. Heirloom was chosen for their high ratings, cost-effective pricing, great culture fit, and positive referrals. The team at Heirloom was tasked with creating a name that balanced clear meaning with emotional resonance, was simple, modern, and appealing to younger homebuyers. The project resulted in a successful name for the new portal.

Spiro, a global brand experience agency, engaged Heirloom to guide them through the process of evolving their agency and transforming it into a new entity. Heirloom conducted a month-long discovery process, interviewing stakeholders and holding workshops. The team helped Spiro find a common thread throughout the entire agency and guided the strategic framework to create a new name. The client appreciated Heirloom's ability to bring everyone together while being strategic and patient. The engagement is ongoing, with the new agency recently officially launched.