Heinz Marketing

Heinz Marketing was engaged by an online math learning software company to provide strategic marketing automation consulting. The project aimed to develop a new lead-scoring strategy, set up and track marketing campaigns, and streamline the lead scoring process between sales and marketing departments. The second phase of the project involved an audit and improvement of the company's lead nurturing process. The project, which cost between $50,000 and $100,000, was completed in two phases over six months and involved close collaboration with a team of three consultants from Heinz Marketing. The client was pleased with the results and impressed with Heinz Marketing's performance.

In another project, Heinz Marketing provided real estate consulting marketing automation for a software solutions company that services real estate agents. The project was initiated to address the understaffed marketing team's challenges and to help build up the smaller sales group's business and marketing efforts. Heinz Marketing developed a plan that included creating new marketing content and nurturing email messages, which were implemented into the client's marketing automation tool, Eloqua. The project, which cost between $50,000 and $75,000, was completed within the estimated timeframe of three to four weeks. The client was satisfied with Heinz Marketing's services and the results achieved.