Hedy & Hopp

Hedy & Hopp was hired by a vision healthcare provider to assist in their transition from a B2B business model to a direct-to-consumer model. The company was tasked with implementing marketing automation and conversion rate optimization (CRO), and using data intelligently to optimize the client's website performance. The Hedy & Hopp team, which consisted of 5-7 people, took over the client's paid search engine marketing, and expanded their role to include CRO, business intelligence, and reporting analytics. The partnership, which began in 2018, continues to this day, with the client investing approximately $80,000 a year.

In another project, Hedy & Hopp was brought on board by a healthcare system to conduct a deep audit of their Google Analytics data, which had become unmanageable due to 15 years of accumulation. The team was tasked with completely reconfiguring Google Analytics, event tracking, profile management, and more. The audit was completed in June 2020, and the team was quickly onboarded to implement their recommendations. The project, which began in March 2020, is ongoing, with the new analytics profile and configuration expected to go live in August 2020. The project involved numerous phone calls and interviews to understand the client's needs and goals, and the team provided recommendations on what the client should start and stop doing.