Havas Canada

Havas Canada, formerly known as TP1, worked with La Roche-Posay, a brand under the L'Oréal Group, on a digital marketing project. The initial task was the development of a microsite to educate consumers about the differences between UVA and UVB rays. The project evolved into a broader marketing and advertising campaign involving the creation of 20-second YouTube videos promoting the site. The average project cost ranged between $80,000 and $100,000. The relationship, which began in 2012, continues to this day.

Havas Canada also partnered with the Canadian Museum of History and the Canadian War Museum. The museums were seeking a company to deliver web projects quickly. Havas Canada assisted in the development of public websites, one-off landing pages, small microsites for special exhibitions, and touch-interactives for temporary exhibitions. The cost of the projects varied from less than $10,000 to more than $100,000. The collaboration, which began four to five years ago, is still ongoing.

The Société québécoise d'information juridique (SOQUIJ), a Quebec legal information firm, engaged Havas Canada for their digital and non-digital communication efforts. Havas Canada provided marketing strategy, helping SOQUIJ launch marketing campaigns targeting the younger generation in Quebec. They also revised articles, blog posts, and the firm's subscription magazine to maximize the conveyed message. The retainer with Havas Canada is around $150,000 per year. The engagement, which began in January 2014, is set to last for three years.