Hark Research
visit site- $10,000+
- 2 - 9 employees
- Baltimore, MD
Hark Research, a market research company, is headquartered in Baltimore, Maryland. The small team provides market research and was established in 2019.
Client Insights
Industry Expertise
10%
10%
10%
10%
10%
10%
10%
5%
5%
Client Size Distribution
Small Business (<$10M) 40%
Midmarket ($10M - $1B) 30%
Enterprise (>$1B) 30%
Common Project Size
<$10K 1 project
$10K-$49K 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
Hark Research was hired by an educational toys company to uncover unmet needs and improve product design. The team, consisting of 2-5 employees, conducted focus groups with parents and children to gather feedback on products. The scope of work also included delivering interview recordings and an in-depth report with themes and recommendations. The company chose Hark Research based on their high ratings, budget-friendly pricing, great culture fit, good value for cost, and alignment with company values.
In another project, Hark Research was contracted by MegaFood Vitamins to understand the purchase drivers of prenatal customers, test different messaging and collateral, and understand trade-offs for potential new product development. The Hark team conducted 30 one-on-one interviews with current prenatal vitamin purchasers and designed and executed a larger survey to understand purchase drivers and the product discovery process. The company selected Hark Research due to their high ratings and great culture fit.
Hark Research was also engaged by VALR, a fitness company, to determine customer preferences to support software UI design decisions. The comprehensive market research project involved both qualitative and quantitative research phases to gather consumer insights and preferences. The scope of work included 30-minute interviews with 15 participants and a 10-minute online survey with 1,000 respondents. The final report provided actionable insights to inform VALR's product development decisions. VALR chose Hark Research based on their high ratings, good value for cost, and alignment with company values.