Hardy Brands

Hardy Brands was contracted by the Blue Collar Restaurant Group for a comprehensive rebranding strategy and design project. This included strategic discussions around the project's goal, naming, consultation, web design and trademarking services. The scope of work extended to the design of business cards, letterheads, menus, and gift cards. The collaboration began in July 2017 with an investment of around $50,000 and continues to date. The team at Hardy Brands consists of around six people, including account managers, graphic designers, and support staff.

The company was also engaged by Bridger Brewing, a Montana-based brewery, for a full-scale rebranding and website overhaul. In collaboration with the brewery, Hardy Brands helped define the brand's identity, created logos, slogans, color palettes, and fonts, and provided an in-depth brand book. They also revamped the website, uploading new images using professional photography, and redesigned marketing materials, including merchandise and business cards. Currently, they are assisting in the redesign of the brewery. The project, which has cost $180,000 so far, involved the owner and creative director, an account manager, a brand execution strategist, and a senior graphic designer from Hardy Brands.