Hanapin Marketing
visit site- Undisclosed
- 50 - 249 employees
- Bloomington, IN
Hanapin Marketing is a digital agency based in Bloomington, Ind., that specializes in SEO, PPC, and digital strategy. Hanapin Marketing was founded in 2004 and currently has over 70 employees.The client was also impressed by Hanapin Marketing's communication; they often corresponded so quickly that problems could be solved in real time.
Client Insights
Industry Expertise
20%
15%
15%
10%
10%
10%
10%
10%
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 55%
Enterprise (>$1B) 35%
Common Project Size
$10K-$49K 1 project
Clients
- The Weather Channel
Highlights from Recent Projects
Hennessy Industries, an automotive equipment manufacturer, partnered with Hanapin Marketing to address their challenge of generating and effectively tracking leads for equipment sales. Hanapin Marketing implemented a structured system that significantly improved the company's lead management process. Initially, the Hanapin team reorganized and reconfigured Hennessy's Google Adwords campaign, which involved strategic digital marketing advice, keyword research, execution, and tracking. This successful approach led to the development of a more effective lead management program. Hanapin also developed and executed campaigns for Bing and Facebook, which proved equally successful. For instance, in December 2013, they generated approximately 950 leads. The ongoing projects involve an investment of between $25,000 and $30,000 a month across Google, Bing, and AdRoll marketing initiatives. The feedback from Hennessy Industries has been positive, highlighting Hanapin's indispensable contribution to their lead management efforts.