Hanapin Marketing
visit site- Undisclosed
- 50 - 249 employees
- Bloomington, IN
Hanapin Marketing is a digital agency based in Bloomington, Ind., that specializes in SEO, PPC, and digital strategy. Hanapin Marketing was founded in 2004 and currently has over 70 employees.The client was also impressed by Hanapin Marketing's communication; they often corresponded so quickly that problems could be solved in real time.
Client Insights
Industry Expertise
20%
15%
15%
10%
10%
10%
10%
10%
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 55%
Enterprise (>$1B) 35%
Common Project Size
$10K-$49K 1 project
Clients
- The Weather Channel
Highlights from Recent Projects
Hanapin Marketing worked with Hennessy Industries, an aftermarket auto manufacturer, to generate more leads for equipment sales and improve lead management. Prior to working with Hanapin, Hennessy was generating between 150 and 200 leads a month without a structured system for tracking or managing these leads. Hanapin started by reorganizing and reconfiguring Hennessy's Google Adwords campaign, offering strategic digital marketing advice, conducting keyword research, and implementing tracking. The new campaigns led to significant results, prompting the development of a better lead management program. Hanapin also successfully developed and executed campaigns for Bing and Facebook. In December 2013, these efforts resulted in approximately 950 leads. Hennessy continues to invest between $25,000 and $30,000 a month across Google, Bing, and AdRoll marketing initiatives, with projects still ongoing.