Halfsquare Designs

Halfsquare Designs undertook a website redesign project for Fluid, a Toronto-based event and fundraising agency. The aim was to create a more user-friendly and up-to-date website that better represented the agency’s evolving business model. Melissa, the project manager and web designer from Halfsquare Designs, delivered an initial version of the site on SquareSpace, featuring key elements such as a pop-up contact button and creative representation of Fluid's services and clients. Several follow-up meetings were held to make additional tweaks, resulting in a website that is professional, easy to navigate, and accurately reflects Fluid's brand.

In another project, Halfsquare Designs was hired by Y&A Distribution, a wholesale distributor of alcohol products, to design and develop their company website. The goal was to create a dynamic website that integrated inventory management and e-commerce functionality. The team from Halfsquare Designs, consisting of project manager Ray and designer Melissa, held a series of discovery meetings to understand the company’s business objectives thoroughly. They helped further the brand development and crafted a strategy to develop a website that would enhance the customer journey. The website underwent multiple revisions until it met the client’s satisfaction.

For Vintage Peony, a local stockist of Annie Sloan Chalk Paint™, Halfsquare Designs was tasked with the migration and development of their website. The goal was to enable the company to promote their products on Facebook and Instagram, providing customers with direct links to the website and products. Two team members from Halfsquare Designs worked on this project, successfully moving the website from one platform to another, and linking all products and services to the social media platforms. This project showcased Halfsquare Design's expertise in website migration and development.