Gunderson Direct

Gunderson Direct was enlisted by a health nonprofit to increase the number of doctors taking their course on integrative approaches to chronic pain. The project involved a direct mail campaign sent to 200,000 doctors and included the creation of campaign concepts, designs, email campaigns, social media ads, and art graphics. The project director praised the expertise of Gunderson Direct in direct mail which led to the investment of $20,000 in the project, excluding postage costs, from August to November of 2020.

A regional-based insurance company partnered with Gunderson Direct in a bid to explore what other vendors could offer. Gunderson Direct was tasked with creating direct mail kits, and the company was impressed by their promptness and the valuable insights they provided on targeting. The $40,000-$60,000 project which began in October 2019 involved around eight people from Gunderson Direct, including CEO Mike Gunderson, and led to a recommendation to the insurance company's life insurance branch.

An online insurance marketplace sought the full-funnel direct mail services of Gunderson Direct to drive qualified insurance leads to their site. The project saw Gunderson Direct handling the creative aspects, including the use of custom icons for the mail pieces. A total of 3-4 big mailings were sent out in batches. The $300,000 engagement which ran from June 2019 to July 2020 saw the involvement of 5-6 people from Gunderson Direct, including President Mike Gunderson. The project was initiated through an internal team referral.