GrowthWo

The company GrowthWo was engaged by a US-based digital entertainment and iGaming company aiming to expand its online platform across Brazil and Latin America. The client's goals were to enhance user acquisition, decrease the cost of the first-time deposit, improve localized checkout conversion rates, and stabilize daily campaign expenditure. To achieve this, GrowthWo utilized its expertise in performance marketing and multi-channel media buying, focusing on platforms like Meta and TikTok, and enhancing the client's Portuguese and Spanish site funnels.

GrowthWo developed a formidable server-to-server attribution model to optimize the client's first-time deposits. The project team, which consisted of 2 to 5 employees, worked meticulously on multiple key deliverables. The scope entailed a thorough campaign architecture, audience segmentation and day-to-day media buying management, alongside robust server-to-server attribution integration linking in-app or web checkout conversions with ad platform APIs. Additionally, the team facilitated a rapid creative production in local languages, including Portuguese video ads and bridge pages.

GrowthWo's approach demonstrated tangible results, providing good value for cost within the client's budget. The company's overall performance reflected its values and commitment to client satisfaction, as highlighted by the client's decision to choose them over other service providers. The project's success was also visible in real-time reporting dashboards and weekly optimization reviews that upheld stable spend scaling. The client found GrowthWo online, with the decision to select them driven by their budget-friendly pricing, good value for cost, and aligned company values.