Growthino

World Study, an educational agency guiding students in selecting education abroad, employed Growthino to enhance its visibility and representation in AI-driven discovery channels. The company wanted to be accurately portrayed in AI-generated answers for queries related to studying abroad. Growthino comprehensively audited World Study's generative engine optimization (GEO) to understand how AI systems interpreted the agency, its relevancy in queries, and the accuracy of the company’s representation. The team from Growthino, composed of 2-5 members, consequently developed a broader improvement plan from the findings of the audit.

Key deliverables of the project included a complete analysis of how AI systems comprehend and depict the World Study brand. Growthino identified where World Study was inaccurately represented or missing entirely from relevant queries. To address these shortcomings, improvements were made to the clarity of World Study as an entity, and also how it communicated its services, audience, and expertise. The team restructured and enhanced existing website content and created category-level content pertinent to the audience.

In addition to boosting World Study's visibility, Growthino ensured that AI systems understood the company correctly and represented it faithfully. Measures were enacted to strengthen the external signals AI systems use to understand and validate World Study. This included configuring analytics and measurement tools to track AI visibility, AI referral traffic, and conversions. The project also featured an extensive review of the website's user experience and conversion journey, which resulted in new UX guidelines, improved calls to action, page structure, navigation, and conversion paths. The project began in July 2026 and is ongoing.