Grofuse Digital

Grofuse Digital was hired by a boutique hostel in Donegal to improve their SEO strategy. The hostel aimed to rank organically for keywords such as 'Donegal Accommodation' and 'Pet friendly accommodation'. Grofuse conducted a site audit revealing areas for improvement and recommended changes. They offered a flexible approach, allowing the client to undertake the less technical tasks whilst they handled the more complex aspects. This collaborative approach was appreciated by the client, especially considering their limited budget. Two members of the Grofuse team, Denis, the SEO specialist and director, and Caroline, the account manager, worked closely with the client. The client expressed satisfaction with the project results and the detailed ROI reports provided by Grofuse.

Canavan Associates, an energy planning and development company, engaged Grofuse Digital to consult on their digital strategy, restructure their Google Ads campaigns, enhance their digital presence, and optimise their website for SEO. Grofuse was chosen for their local reputation and positive reviews from the client's network. They began by auditing Canavan's PPC campaigns and identifying gaps in their strategy. A comprehensive digital strategy was then developed, including effective keywords for bidding, copy and guidelines for ads, and clear call-to-actions on landing pages. Grofuse's efforts resulted in a significant increase in organic traffic and a reduction in costs on paid advertising, thanks to expert advice on content optimisation and technical SEO work. The client worked with Denis for SEO, Ian for content, and liaised with other friendly staff via email. The client was pleased with the improved conversion rates and the overall results of the project.