Greenlane Marketing

Greenlane Marketing was hired by an insurance agency for their PPC services. The company was tasked with auditing and optimizing existing campaigns, creating new ones, and implementing necessary changes. They also assisted in integrating a more targeted approach in allocating the agency's ad budget and setting up experimental campaigns and landing pages to maximize ROI. The main focus was on running Google Ads and Bing Ads. The company worked closely with the director of paid search and an account manager and has invested approximately $50,000 since the partnership began in November 2019.

In another project, Greenlane Marketing was hired by a financial services company to overhaul their SEO strategy and develop content. The company was selected for its affordable pricing, great culture fit, good value for cost, and alignment with company values. The scope of work included technical SEO, idea generation, content writing, content outlining, research, outreach, and partnering with other agencies like PR and video for a well-rounded marketing strategy/support. The team consisted of 2-5 employees.

Greenlane Marketing also worked with a global wine technology company to audit their SEM program, improve ROAS, and expand non-brand campaigns. The company was found through a referral and was selected for its high ratings, great culture fit, good value for cost, and alignment with company values. The scope of work included strategic planning and daily execution of the company's Google and Bing advertising in the USA. This involved auditing existing campaigns, revamping and reorganizing campaigns, testing and expanding keywords, providing weekly performance recaps, and leading quarterly strategy presentations. The team consisted of 2-5 employees.