Greenlane Search Marketing, LLC

Greenlane Search Marketing, LLC was hired by a global wine technology company to audit their SEM program, improve ROAS, and expand non-brand campaigns. The Greenlane team, consisting of 2-5 employees, was selected for their high ratings, cultural fit, value for cost, and company values. They were responsible for the strategic planning and daily execution of the company's Google and Bing advertising in the USA. This included auditing existing campaigns, revamping and reorganizing campaigns, testing and expanding keywords, providing weekly performance recaps, and leading quarterly strategy presentations.

A financial services company specializing in fintech for renovation loans engaged Greenlane Search Marketing, LLC to overhaul their SEO strategy and develop content. The company found Greenlane to be a good cultural fit and value for cost. The team of 2-5 employees from Greenlane worked on revisiting the SEO strategy to allow for better content reach, solid technical SEO, and reorganization of on-site content. The project covered all technical SEO, idea generation, content writing, content outlining, research, outreach, and partnering with other agencies like PR and video for a well-rounded marketing strategy/support.

An insurance agency contracted Greenlane Search Marketing, LLC to manage their PPC campaigns. The services provided by Greenlane included auditing and optimizing existing campaigns, creating new ones, and implementing necessary changes. They also assisted in integrating a more targeted approach when allocating the ad budget and setting up experimental campaigns and landing pages to maximize ROI. The team, consisting of the director of paid search and an account manager, mainly focused on running Google Ads and Bing Ads. The partnership started in November 2019 and is still ongoing with an investment of about $50,000 so far.