The Gray Dot Company
visit site- $5,000+
- 2 - 9 employees
- Dover, DE
The Gray Dot Company is a consulting company based in Asheville, N.C., and founded in 2016. With fewer than 10 employees, they specialize in digital strategy, content marketing, and SEO services for clients in the industries of business and financial services.
Client Insights
Industry Expertise
25%
20%
20%
10%
10%
10%
5%
Client Size Distribution
Small Business (<$10M) 15%
Midmarket ($10M - $1B) 70%
Enterprise (>$1B) 15%
Common Project Size
$10K-$49K 4 projects
<$10K 2 projects
$50K-$199K 1 project
Clients
- Artifact Uprising
Highlights from Recent Projects
The Gray Dot Company was hired by a premium photo goods company to conduct a site audit and identify optimization opportunities. The company had experienced a plateau in non-brand traffic and a decline in key queries ranking. The Gray Dot Company performed a comprehensive audit and developed a tactical plan for SEO improvements, focusing on crawl budget issues, canonicalization, metadata, and on-page optimizations. The project was led by the founder of The Gray Dot Company, Tory, who worked closely with the client to determine the next steps and oversee implementation.
The Gray Dot Company was contracted by Emotional ABCs, a social emotional learning program, to handle their SEO efforts. The project involved content creation, keyword research, and tagging. The Gray Dot Company was recommended by the client's software developers, and the project has been ongoing since March 2018. The founder of The Gray Dot Company, Tory, has been the main point of contact throughout the project. The client has invested approximately $5,000 in the engagement.
Encore Business Solutions, a Microsoft Dynamics 365 Partner, hired The Gray Dot Company for strategic guidance on SEO. The Gray Dot Company was chosen for their cultural fit and aligned company values. They provided an in-depth analysis and actionable recommendations on technical SEO, backlink strategy, conversion-optimization, and reporting dashboard. They also provided training, templates, and guidelines to help the client's team increase their pipeline impact. The project involved 2-5 employees from The Gray Dot Company.