The Gray Dot Company
visit site- $5,000+
- 2 - 9 employees
- Dover, DE
The Gray Dot Company is a consulting company based in Asheville, N.C., and founded in 2016. With fewer than 10 employees, they specialize in digital strategy, content marketing, and SEO services for clients in the industries of business and financial services.
Client Insights
Industry Expertise
25%
20%
20%
10%
10%
10%
5%
Client Size Distribution
Small Business (<$10M) 15%
Midmarket ($10M - $1B) 70%
Enterprise (>$1B) 15%
Common Project Size
$10K-$49K 4 projects
<$10K 2 projects
$50K-$199K 1 project
Clients
- Artifact Uprising
Highlights from Recent Projects
The Gray Dot Company was commissioned by a tech consultancy to transition a healthcare startup's technology from MVP state to enterprise ready. The project focused on developing robust API calls to move large amounts of healthcare data from electronic health record systems into patient-facing iOS applications. The Gray Dot Company was chosen for their expertise in API architecture and modern design patterns, as well as their professionalism. After a thorough analysis of the MVP infrastructure, the team provided a detailed report on the state of the iOS code base, performance metrics, and a list for code improvements. This formed the backbone of a roadmap to deploy changes quickly and effectively, leading to doubled speed performance of the application and easier future updates.
The Gray Dot Company was hired by a premium photo goods company to conduct a site audit and identify key optimization opportunities. Following a period of relatively flat non-brand traffic and ranking declines, the company sought out The Gray Dot Company for a comprehensive audit and implementation of a strong tactical plan. The Gray Dot team executed the audit with a focus on the company's immediate business needs, and then mapped out a tactical plan, prioritized by potential impact and LOE. The project started with major crawl budget issues, moved on to canonicalization, and finished with metadata and on-page optimizations.
Emotional ABCs, an educational platform, engaged The Gray Dot Company for SEO services after launching their website. The Gray Dot Company took charge of all SEO needs, including content creation, creating briefs, news, and tags for all content, as well as supporting keyword research efforts. The team was recommended by the client's software developers and was chosen for their reasonable rates. The partnership, which started in March 2018, continues to be beneficial for the client.