Gravity Switch
visit site- Undisclosed
- 10 - 49 employees
- Northampton, MA
Gravity Switch is a digital agency based in Northampton, Mass. Founded in 1996, they have about 20 employees that do web design, branding, and UX/UI design for mid-size clients.
Client Insights
Industry Expertise
35%
30%
25%
10%
Client Size Distribution
Small Business (<$10M) 25%
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 25%
Common Project Size
$50K-$199K 2 projects
Clients
- Guggenheim
Highlights from Recent Projects
Gravity Switch undertook a comprehensive website redesign for a small technical college in New England, with the project spearheaded by the college's director of marketing and communications. The college's previous website was outdated and was negatively affecting the brand, leading to a decline in applications. Gravity Switch developed a new website on the Drupal platform, handling both back-end and front-end work. The project, which cost between $50,000 and $100,000, was launched in June 2014. The college was particularly impressed with Gravity Switch's iterative approach, which enabled the quick launch of the website and subsequent changes over time.
Gravity Switch collaborated with a business and technical school based in New York City to revamp their old website. The previous website was not sales or marketing-driven, prompting the need for a complete overhaul. Gravity Switch created a new Drupal site, using agile development methods, which included a three-day onsite build. The project cost around $50,000. The firm also managed the school's pay-per-click program and Google AdWords campaign over a two-and-a-half-year relationship. The school was very satisfied with Gravity Switch's work, praising their outstanding performance.