Grafik Marketing Communications

Grafik Marketing Communications undertook a comprehensive rebranding project for C-SPAN, a not-for-profit media organization. The project, which was initiated to give the company a fresh, modern look for its 40th anniversary, evolved from a logo redesign to a complete overhaul of the company's brand and messaging. Grafik conducted extensive interviews with key stakeholders, both internal and external, to understand how C-SPAN was perceived and how it wanted to be perceived. They then used this information to craft a new brand identity that spanned all of C-SPAN's properties and sub-brands. The rebranding was completed in June 2019 and was well-received.

For a private defense company, Grafik Marketing Communications conducted a research and discovery phase to understand the company's needs and desires. They then used this information to elevate the company's brand, refresh its graphic identity, and repurpose its logo. The project, which began in January 2020 and is ongoing, has cost the company between $500,000 and $1,000,000. The company was impressed with Grafik's deep understanding of the defense industry and their innovative, forward-thinking ideas.

Grafik Marketing Communications was hired by Van Metre, a home builder, to undertake a rebranding effort for the entire company and each of its divisions. The project involved a complete redesign of the company's website and content, the integration of HubSpot into the company's backend, and independent community branding. Each community within Van Metre's network received its own unique page with a distinct look, feel, theme, and storyline. The project, which began in August 2017, has cost the company between $1.5 million and $2 million and is ongoing.