Grafik Marketing Communications

Grafik Marketing Communications worked with C-SPAN, a nonprofit media organization, to refresh their brand ahead of their 40th anniversary. Grafik conducted extensive interviews with key constituents and used internal research to develop an understanding of C-SPAN's current perception and their desired image. They then updated the logo and overall brand across all platforms, developing new messaging and communication plans to better position C-SPAN in the media landscape. The project, which began in spring 2018 and concluded by June 2019, was well received and marked a significant evolution for the entire company brand.

For a private defense company, Grafik Marketing Communications conducted research and discovery to understand the company's needs and aspirations before embarking on a brand recognition and elevation project. They provided creative ideas, repurposed the logo, conducted market research, and ensured that the refreshed brand still retained elements of the old one for recognition. The ongoing project, which started in January 2020, has cost between $500,000 and $1,000,000 and has seen Grafik's team interact with various levels and positions within the company.

Grafik Marketing Communications was hired by Van Metre, a homebuilder, for a rebranding effort. They redesigned the company's website, integrated HubSpot for marketing and lead generation, and created unique branding for each community within their network. The project, which started in August 2017 and is still ongoing, cost between $1.5 million and $2 million. Van Metre's leadership appreciated Grafik's creativity, strategic ideas, and the different perspective they brought to the brand due to their experience in various industries.