Govyral

Govyral was hired by Alseb Group LLC, a remodeling and construction company, to develop their website and conduct product photography. The team of 6-10 employees at Govyral were tasked with understanding Alseb's brand identity and target audience, creating a custom design concept for the website, developing the site using a CMS like WordPress or Drupal, and ensuring the website was mobile-responsive and SEO optimized. They also integrated contact forms, email newsletter signups, and social media links. The deliverables included design mockups, final website design files, the developed website with CMS access, and website launch and testing documentation.

In addition to web development, Govyral was also responsible for product marketing. They conducted market research, developed a unique value proposition, created a product marketing plan with specific tactics, and developed and managed campaigns to promote Alseb's products. They monitored and analyzed performance metrics to optimize campaigns. The deliverables included a market research report, a marketing plan, designed creatives for marketing campaigns, and campaign reports with KPIs.

Lastly, Govyral developed a social media strategy for Alseb. They created and managed social media accounts, developed and curated content for social media posts, monitored and responded to social media activity, and analyzed social media performance metrics. The deliverables included a social media strategy, designed creatives for social media posts, a content calendar, and performance reports with KPIs.

Overall, Govyral delivered a custom-designed and developed website, a comprehensive product marketing plan, and a social media strategy. They provided performance metrics reports and adjusted the strategies as needed to meet Alseb's goals.