IN GOOD CO

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IN GOOD CO is a brand consultancy based in Venice, Calif. The consultancy, founded in 2015, has a team of less than ten that provides branding, event marketing & planning, marketing strategy, packaging design, business consulting, and corporate training services to enterprise and smaller-sized companies in the consumer products & services, retail, legal cannabis, hospitality & leisure, e-commerce, and other industries. 

Client Insights

Industry Expertise

Consumer products & services

40%

Retail

20%

Legal Cannabis

15%

Hospitality & leisure

10%

eCommerce

10%

Arts, entertainment & music

5%

Client Size Distribution

Small Business (<$10M) 30%

Midmarket ($10M - $1B) 30%

Enterprise (>$1B) 40%

Common Project Size

$50K-$199K 3 projects

<$10K 1 project

$10K-$49K 1 project

Clients

  • Belcampo

Highlights from Recent Projects

Overall Rating

5.0
10 Reviews

IN GOOD CO was hired by Amass, a winery, to redesign the packaging for a high-growth brand in the non-alcoholic beverage category. The General Manager of Amass found IN GOOD CO through a referral and chose them due to their competitive pricing, cultural fit, good value for cost, and aligned company values. The project was handled by a single employee from IN GOOD CO, who successfully delivered the redesigned packaging within the client's short timeline.

LightForce, a manufacturer and seller of personalized 3D-printed braces, enlisted the services of IN GOOD CO to refresh their brand identity, create new core messaging and value propositions, and align their product offering with their new brand identity and messaging. The VP of Marketing found IN GOOD CO through an online search and selected them for their budget-friendly pricing, cultural fit, good value for cost, and aligned company values. A team of 2-5 employees from IN GOOD CO was assigned to the project, resulting in a comprehensive brand strategy, compelling value propositions, revamped messaging guidelines, and an implementation plan for seamless execution across all marketing channels.

Hudson Wellness LLC, a legal cannabis dispensary, hired IN GOOD CO to establish a unique and noteworthy brand, develop a brand ethos, establish brand vocabulary, and combine all these into a visual representation for all consumer touchpoints. The Partner-Chief Retail Officer of Hudson Wellness had prior experience with IN GOOD CO and chose them for their creativity, enthusiasm, professionalism, cultural fit, and aligned company values. A team of 2-5 employees from IN GOOD CO worked on the project, delivering a brand/style guide that allowed the company to execute at launch and beyond.

Timeliness

5.0

Service Excellence

5.0

Value

5.0

Would Recommend

5.0

Awards

128749

2024