The Good
visit site- Undisclosed
- 10 - 49 employees
- Beaverton, OR
Client Insights
Industry Expertise
25%
25%
10%
10%
5%
5%
5%
5%
5%
5%
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 70%
Enterprise (>$1B) 20%
Common Project Size
$10K-$49K 1 project
$50K-$199K 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
The Good was hired by The Atlanta Journal-Constitution to optimize the digital experience of their core subscription landing page. The company aimed to improve user experience, increase engagement, and boost subscriber acquisition, particularly among mobile visitors. The Good carried out a Digital Experience Optimization audit, reviewing both desktop and mobile versions of three variant pages based on the core subscription landing page. They used a range of methodologies, including observational analysis, usability testing, rapid testing, heatmap analysis, and secondary research. They then prioritized the identified optimization opportunities into an actionable plan.
In another project, The Good worked with trueCABLE, a company that sells low-voltage supplies direct to consumers. The Good was tasked to improve the company's conversion rate optimization (CRO). They ran over 20 distinct tests to provide valuable data, which helped trueCABLE make informed decisions about their website's design and functionality. This data-driven approach led to significant improvements in conversion rates and gave trueCABLE a deeper understanding of their users' preferences and behaviors. The Good's work transformed trueCABLE's approach to website optimization from subjective design choices to a data-driven science.