The Good

The Good partnered with trueCABLE, a direct-to-consumer seller of low-voltage supplies, to optimize the company's conversion rates. The Good's team of 2-5 employees ran over 20 distinct tests, providing valuable data to make informed decisions about the website's design and functionality. This data-driven approach led to significant improvements in conversion rates and a deeper understanding of user preferences and behaviors. The Good's services transformed trueCABLE's approach to website optimization, shifting it from subjective design choices to a data-driven science.

In a long-term partnership with WheelerShip, a leading source for automotive parts and accessories, The Good focused on optimizing the company's e-commerce shopping experience. The goal was to differentiate WheelerShip from the typically clunky automotive e-commerce experience and make it more akin to a lifestyle brand. The Good's team of 4-5 members conducted A/B testing, pulse panels, user testing, message testing, and other market research activities, providing strategic recommendations for optimization. The Good's strategic partnership, creative thinking, and deep understanding of WheelerShip's needs have made them a valuable asset to the company since 2017.

The Good also worked with IRONMAN4X4, an automotive accessories and outdoor gear company, on web design and conversion optimization. The project involved immediate conversion rate optimization (CRO) on the existing site and the development of a new Shopify store. The Good's team of 2-5 employees used the learnings from the CRO optimization to apply to the new site. The result was a deeper understanding of customer friction, implementation of winning tests across both platforms, and an increase in conversion rates despite increasing traffic costs. The Good's professionalism, clear communication, and collaborative approach were highly appreciated by IRONMAN4X4.