Goat Consulting

WNL Products, a business that primarily sells CPR Training Supplies, First Aid Kits & Supplies, and CPR Resuscitator Masks, hired Goat Consulting for an Amazon Management & Advertising project. The company sought to optimize Amazon product listings to increase conversion rates, boost sales through expert Amazon Ads management, and maintain account and product listing health. They also needed assistance with any arising Amazon-related issues. WNL Products found Goat Consulting through an online search and chose them owing to their shared company values.

A team of 2-5 employees from Goat Consulting was assigned to handle the project. Their scope of work was broad and detailed, involving endeavors to increase sales, reduce costs, and mitigate risks via Amazon Seller Central management. The tasks notably included implementing keyword and SEO-focused listing improvements, Parent/Child variation submissions, and A+ enhanced brand content. Further, they set up methodologies for storefront merchandising and Subscribe & Save program. Goat Consulting also established and continues to manage Amazon Ads, comprising Sponsored Products, Sponsored Brands, and Sponsored Display ads.

The results of Goat Consulting's performance were substantial as evidenced by the improved sales, reduced costs, and minimized risks. A testament to their diligent account management, they were able to maintain a positive account health by quickly resolving policy and account health issues. The company's efforts added significant value to WNL Products, thus confirming their selection of Goat Consulting as a wise choice. WNL Products are more than satisfied with the outcome, marking the collaboration as a resounding success.