The Go-To Guy!

The Go-To Guy! was hired by Reliance Asset Management Global to develop a unified brand strategy and identity for their operations in the UAE, UK, and India. The team of 6 to 10 employees from The Go-To Guy! handled the end-to-end rebranding which included brand discovery, competitor analysis, brand strategy, and the development of a unified brand architecture for all verticals of the company. They also created a complete brand communication framework, tone of voice, PR guidelines, and messaging pillars. The final output included brand strategy, brand literature, brand positioning, communication guidelines, the visual identity system, and rollout support for the internal and external launch.

The Go-To Guy! was contracted by Hari Teja Agro Industries, a rice processing company, to shape the brand story, design the look and feel, and create packaging for their non-basmati rice. A team of 2 to 5 employees from The Go-To Guy! built the Rukmini brand from scratch, including exploring brand names, defining the brand positioning and personality, creating the full brand strategy deck, and designing the logo. They also designed all key business and marketing materials and developed the entire packaging design system. Additionally, they built a fully responsive WordPress + WooCommerce website for the company, including the sitemap, content writing, UI/UX designs, CRM and WhatsApp integration, SEO basics, and product listing support.

nX Alpha, a boutique wealth management firm, engaged The Go-To Guy! to develop sharp, fresh, and slick branding for their new setup. The project started with pure branding, including the name, logo, brand elements, colors, and collaterals. The Go-To Guy! made all the suggestions for the logo, colors, and other elements. The scope was then extended to include website development. The team delivered business cards, a letterhead, a presentation template, and a website with calculator tools. The project was completed from September 2024 to August 2025.