Globrands strategy by naming

Goodays, a customer experience agency, hired Globrands strategy by naming to devise an internationally viable name that would resonate with their mission and company culture. Goodays found Globrands through a referral and chose them for their proximity, budget-friendly pricing, and cultural fit. Two to five employees from Globrands were assigned to the project. The scope of work involved rebranding the company from Critizr to Goodays, with Globrands playing a crucial role in identifying and selecting the final name. This process began with a comprehensive list of potential names, which was then narrowed down through workshops that helped determine preference and availability from a trademark and intellectual property perspective. The client found Globrands' process easy to understand and appreciated the creativity they brought to the project.