Ghost Note

Ghost Note was hired by a national nonprofit organization to assist with a comprehensive rebranding project. Their responsibilities included creating a new brand framework, consisting of the brand's story, personality, and values, after conducting a thorough discovery process involving questionnaires, focus groups, and interviews. The team at Ghost Note also developed a new WordPress website for the organization, which included a resource library, campaign spotlights, and other program-specific features. They utilized Adobe XD for the wireframe of the website. Ghost Note also suggested new brand names, but the client opted for their own choice. The team has also taken the lead in designing the visual identity and logo. The project, which began in February 2020, is ongoing and has cost the client around $60,000 so far.