Ghost Note

Ghost Note was hired by a national nonprofit organization focused on economic, racial, and climate justice for their rebranding project. This included tasks like developing a new name, website, and visual identity for the organization. Ghost Note's team conducted a comprehensive discovery process, utilizing questionnaires, focus groups, and interviews to gain insight into the organization's needs and vision. They created a new brand framework encompassing the brand's story, personality, and values. Additionally, they developed a new WordPress website with a resource library, different campaign spotlights, and other features. Despite presenting new brand names, the organization decided to use their own. Ghost Note also spearheaded the logo and visual identity design. The organization was particularly impressed with Ghost Note's diverse clientele and the fact that they were a people of color and black-led agency. The project, which started in February 2020 and cost around $60,000, is still ongoing.