Gershoni Creative Agency

Gershoni Creative Agency was hired by Spotify to help with the marketing of two partnership challenges. They were tasked with activating a new partnership with a worldwide entertainment brand and marketing an existing product integration partnership with a large consumer electronics organization. The agency was involved in strategy, ideation, project management, partner management, creative, and copy. The goal of the project was to increase listener engagement, attract new listeners, increase earned media around partnerships, and incentivize partners to give Spotify exposure. Gershoni was chosen due to their ability to handle strategy, design, creative, and polished partner management.

Gershoni Creative Agency worked with a property development and management company to address two branding challenges. The company was perceived as being far away from the San Francisco Bay Area and needed to reposition from an outdated business park into something more modern. Gershoni focused on revitalizing the company's brand communication to match their actual space and services. They created a strategic document and a presentation deck in Google Slides, focusing on content and imagery. The agency also helped package the company's many amenities in a comprehensible way for a sales pitch. The project is ongoing with plans to create lifestyle videos and revamp the company's website.

Antech, a veterinary diagnostics and imaging company, hired Gershoni Creative Agency to refine their outdated visual identity and verbal messaging. The agency ended up taking on various projects, including designing a new Craft website, creating critical landing pages, and producing collateral for trade-shows. They also managed Antech's content and ensured consistent messaging across all channels. Gershoni provided training for Antech to maintain the website without their oversight. The engagement, which began in April 2019, is ongoing with the website launch phased according to Antech's trade show schedule.