Gerard Agency

The Gerard Agency was hired by a manufacturing company to carry out a comprehensive re-branding and marketing initiative. The project involved a thorough brand audit, the development of a new brand strategy, and the creation of brand guidelines. The team also formulated a data-driven marketing strategy, designed and developed a user-friendly website, and implemented SEO techniques to improve search engine rankings. Additionally, they developed an environmental branding strategy to ensure consistency between online and offline brand representations. The results were a refreshed company image and improved online presence, which were positively received by the company.

The artistic expressions and designs company, Bradford Exchange, engaged the Gerard Agency to create a corporate branding campaign. The primary deliverable was a 90-second branding video featuring a variety of the company's products and the consumers they serve. The Gerard Agency was responsible for the entire project, including concept development, storyboarding, talent review, art direction, production, editing, music selection, and alterations. The final product was a compelling branding video that effectively showcased the company's offerings and consumer base.

The Gerard Agency partnered with a data analytics company to develop their visual brand look, create messaging and positioning, and develop launch materials for their new brand identity. The team finalized the company's brand guidelines, developed the visual brand language, and created all supporting marketing assets required for the brand launch. The campaign was integrated across multiple communication channels and was robustly executed at the Consumer Electronics Show. The result was a well-received brand launch that effectively communicated the company's new brand identity to their employees, customers, and the market.