genli

Genli was hired by an e-learning and training company, which focuses on providing effective e-learning solutions for large international organizations. The company's owner sought Genli's expertise in generating quality contacts with precise targeting. The target audience was decision-makers aged 30+ years within mid-sized companies and enterprises that had sales departments in a specific country. The goal was for Genli to generate a specified number of these decision-makers for the e-learning company's sales team.

Genli was tasked with identifying decision-makers for the e-learning company's new customer segmentation within a week. The project was managed by a dedicated Genli Project Manager who worked in collaboration with their lead-generation team. The strategy involved generating targeted leads for the specific project using LinkedIn Sales Navigator. Genli demonstrated flexibility in providing information about the leads and customizing the search settings to meet the e-learning company's needs.

The project was a success. Genli's team was able to generate the targeted leads before the deadline, enabling the e-learning company's sales team to get leads ahead of the expected time. The project manager and the lead-generation team's strategic use of LinkedIn Sales Navigator, coupled with their flexibility in adjusting to the client's needs, resulted in effective and efficient lead generation.