CPG Packaging Design & Brand Strategy | US Market Entry for International Brands

CPG Packaging Design & Brand Strategy worked with Access Brands, providing branding and marketing services for various consumer products. They played a key role in the entire marketing process, from market research to the development of brand visuals and positioning, to the creation and execution of marketing campaigns. The CEO of Access Brands appreciated the company's involvement in both the early stages of product idea validation and in executing well-thought-out plans. The partnership, which started in 2010, was facilitated through a referral from a former CMO.

The company also partnered with Cookie Chips, a baked goods manufacturing company, to rebrand their packaging. The project involved understanding the history of the brand, as this was the third iteration of the brand. Gel, Strategy & Branding delivered the new packaging after working closely with an internal marketing consultant and the founder of Cookie Chips. The engagement, which lasted from January 2017 to January 2018, was facilitated by the client's marketing consultant.

In another project, CPG Packaging Design & Brand Strategy worked with International Water Sports Products on the branding and naming of a new product. They carried out extensive consumer research to identify the target audience and market position. The company also designed the company's logo, colors, website, and branding book. In addition, they created packaging, stands, and in-store displays, and helped set up a trade show. The CEO of International Water Sports Products appreciated the company's expertise and engagement with the product. The project, which started in August 2023, is ongoing.