Gel, CPG & Tech, Strategy & Branding

Gel, CPG & Tech, Strategy & Branding was hired by Cookie Chips, a baked goods manufacturing company, to rebrand their packaging. The company provided Gel with their brand history and worked closely with them throughout the rebranding process. The engagement, which lasted from January 2017 to January 2018, was successful, with Gel delivering a new packaging design that met the company's needs.

Gel, CPG & Tech, Strategy & Branding worked with a health, wellness, and fitness firm to develop branding guidelines for global product launches. The guidelines, which included specifications for color palette, font usage, product imagery, and more, were used to ensure brand consistency across various regions. The firm had a long-standing relationship with Gel, having worked with them from July 2019 to November 2021, and spent between $150,000 and $200,000 on the engagement.

Access Brands, an advertising firm, engaged Gel, CPG & Tech, Strategy & Branding for branding and marketing services for multiple consumer products. Gel was involved in all stages of the marketing process, from market research to the development of brand visuals and positioning, and the creation and execution of marketing campaigns. The partnership, which started in early 2010, resulted in successful marketing campaigns for various consumer products.