Gaussian Consulting

Gaussian Consulting was hired by a rapidly expanding, capital-heavy consumer transportation company to help guide their growth strategy. The company chose Gaussian for their strong advisory relationships and early conversations. Gaussian began with a discovery phase, analyzing the company's financial data, products, and markets. They also assessed the goals of the owners and shareholders to establish 3-5 year objectives. Weekly strategy calls with a Gaussian partner and regular updates on interim objectives kept the company on track. Gaussian's market research team also provided support. The Sapium tool was used to keep track of key initiatives and objectives, ensuring accountability and efficient meetings.

A physical design studio startup in the consumer goods sector enlisted Gaussian Consulting's services to help decide on product focus. Gaussian was chosen based on a recommendation. They conducted a thorough research of the market and customers, identified and prioritized customer segments, and created a list of top customer needs. They then mapped potential products against these needs and selected a few to pursue based on their potential to satisfy customer needs and cost-efficiency. They also built a plan for product implementation. The Gaussian team, including a partner and possibly 1-2 market researchers, acted as facilitators and thought leaders throughout the process.