GameChangerSF

GameChangerSF was hired by a cable network to manage the marketing of their newly launched mobile game. The company recognized that gamers were a significant part of their audience and sought to leverage this through the game. GameChangerSF was tasked with paid user acquisition, working closely with the network's marketing team to develop strategies targeting specific user demographics. They also provided valuable input on various marketing channels, including the company's website, newsletters, and social media platforms. The collaboration, which ran from November 2016 to May 2019, resulted in the successful acquisition of valuable users and the alignment of business goals with user needs.

In a partnership with a digital entertainment studio, GameChangerSF was tasked with optimizing user acquisition campaigns and improving the marketability of a game under development. They conducted weekly reviews of potential target countries and popular ad networks for potential players. They also worked on campaign optimization to reduce marketing costs. The partnership, which began in September 2020, resulted in the successful identification of new markets and the effective optimization of user acquisition campaigns.

GameChangerSF worked with game developer Mediatonic to market their free-to-play mobile strategy game, Gears POP!. They were responsible for running acquisition campaigns, optimizing these campaigns, and creating creative assets such as game adverts and videos. They also provided design work and insights on improving conversion rates on installs. The collaboration, which lasted from July 2019 to June 2020, resulted in the successful implementation of visually appealing and effective adverts, as well as the optimization of user acquisition campaigns.